The history of denim

In 1873, a Latvian tailor and a German dry goods merchant received a patent in San Francisco that set the standard for jeans that has remained virtually unchanged ever since.

The details and fit may have changed. But your jeans are practically the same as the ones that Levi’s began producing almost 150 years ago.

For the first 50 years or so, denim was a working man’s fabric. We’re talking about old-school, hard-working men who spent sun-up to sun-down in mines or on mines. The men who wore denim laid the railroad tracks and felled the trees. They shaped the world with their hands, and they live today in our memories as some of history’s grittiest, hardest-working badasses.

In time, the working man’s utilitarian aesthetic became fashionable. Wide swaths of society started wearing jeans and cultivating a more blue-collar style. First it was dude ranchers who went west to play pretend cowboys. Then the movie stars started adopting these looks both on screen and off. An entire generation of teenagers followed suit.

Well-made jeans are essential because they’re both timeless and adaptable. They are built to last, they’ll never go out of style, and they can be worn with anything.

Source credit - DenimHunters